Being an R.J. doesn't get better than this!!
“Hello people……Good morning, Namaste, Salaam Mumbai…….you are tuned in to MUST RADIO on the Evening drive with your host and dost for this evening Simply Mearl.” This is how I start all my shows on radio…..The best part about radio is that it allows me to be myself. You can be fun, speak to different enthusiastic people/ callers from different walks of life . In a corporate lifestyle, its good enough but you just do not get an opportunity to be fun all the while. You are forced to maintain decorum in office and get used to people with different attitudes vis-à-vis Radio. Not all days are exciting and bright and there is nothing big always happening in the city to talk about on Radio. But you need to CREATE excitement for your listeners. As an R.J., you need to make believe, you need to create exciting and interesting stuff to talk about each and every day. There is no DULL day!!!! You need to know who your target audience is, are they people who are driving to work, are they student...